Why choosevideo marketing?
Better return on investment - video marketing has a very low cost per contact. A video can be uploaded for free on video sharing sites like YouTube, MetCafe , rediff-i- share. As there is no airing cost the duration of the video completely depends on the content and message which needs to be delivered. Moreover once uploaded these videos are always there and ensure permanent visibility.
Customization of content - only big brands with deep pockets can afford to have more than one TV commercial per year. But the smaller brands cannot have new commercials at regular intervals. In that case video marketing keep them away from going stale. These brands can come up with as many videos they want and every time with a new concept to keep their customers engaged. Also there can be a variety of video advertisements for different sections and walks of life.
Sure to be viewed - unlike a TV commercial where the brand managers are never sure of the viewership, video ads are actually played by the users who want to watch the advertisement. And the number of visitors can easily be tracked. So if your advertisement is not engaging your customer base you quickly come to know and change the content.
- Truly interactive - video marketing is truly an interactive medium where the companies can understand the mindset of the customers. Video advertisements uploaded on any video sharing site can be rated and commented upon by the internet users and this gives a direct feedback from the customers.
This magic of video ads works only when, your content and presentation is exceptional and engaging. At Panache we have a separate and dedicated team of video advertisement professionals who after understanding your product/ services, create video ads to get your target customers on board and persuade them to buy.