Portfolio Management
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Services of other enterprises
Description
Portfolio Management is the responsibility of the senior management team of an organization or business unit. This team, which might be called the Product Committee, meets regularly to manage the product pipeline and make decisions about the product portfolio. Often, this is the same group that conducts the stage-gate reviews in the organization.
A logical starting point is to create a product strategy - markets, customers, products, strategy approach, competitive emphasis, etc.
The second step is to understand the budget or resources available to balance the portfolio against.
Third, each project must be assessed for profitability (rewards), investment requirements (resources), risks, and other appropriate factors.
Portfolio Management is used to select a portfolio of new product development projects to achieve th following goals:
* Maximize the profitability or value of the portfolio
* Provide balance
* Support the strategy of the enterprise
A logical starting point is to create a product strategy - markets, customers, products, strategy approach, competitive emphasis, etc.
The second step is to understand the budget or resources available to balance the portfolio against.
Third, each project must be assessed for profitability (rewards), investment requirements (resources), risks, and other appropriate factors.
Portfolio Management is used to select a portfolio of new product development projects to achieve th following goals:
* Maximize the profitability or value of the portfolio
* Provide balance
* Support the strategy of the enterprise
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Portfolio Management