Books, Dare To Fail Classic Failures

A book which tells you why businesses fail. A book that will help you gain from other people's mistake. If you are a person who wants to avoid the pit holes that other people make, this is the book for you. Based on over 20 years of studies and research, spanning many countries around the globe. This book documents numerous marketing disasters of both top brands and lesser known products and services; from large and small companies, local, national and international companies; customer and industrial marketers, and profit-making and non-profit making organization. Why pay for your own mistakes? What are the big mistakes made by businesses? How companies offend minority community groups How companies ignore the market environment How companies fail to handle rumors & disasters Mistakes in product launches Picking a wrong name Greed in setting process Choosing the wrong middlemen and suppliers Advertising blunders